Clarion River Outdoors is a family-owned outdoor outfitter for riversports, offering recreation equipment rental listings, product sales, events listings, and a blog. The business's unique selling point includes affordable hourly rental rates, a "Paddle-Pass" promotional program, and community service projects aimed at improving river access sites and educating the public on riverfront conservation. With a history in outdoor river recreation equipment rentals and sales, Clarion River Outdoors is located in downtown Johnsonburg and is partnering with the Johnsonburg Heritage Trust to renovate an iconic unit of the historic Armstrong Brick Block to house the brick-and-mortar store.